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Explore a Career in Brand Consulting - Discussion with Annie Liu, Global Consulting Director @OgilvyRED

Annie Liu, Global Consulting Director at OgilvyRED, the consulting arm of the well known advertising and marketing agency Ogilvy & Mather, talks about what working in Brand Consulting is all about.

Annie has a Bachelor of Science, Economics from Carnegie Mellon University and MBA from The Wharton School.

Check out the podcast below to listen to the complete discussion! 


Some of the areas Annie touches upon in this episode include:

1. What is a brand and what is brand consulting
2. Type of projects that a brand consultant might work on
3. How brand consulting is a mix of creativity and analytics
4. Examples of methodologies used by brand consultants for research
5. Difference between brand and management consulting
6. Interesting and challenging aspects of the job
7. Suggested resources for interested candidates

Thank you for listening!! 


If you have any questions for Annie or for us, you can email us at or tweet at us @led_curator or like us on Facebook at

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