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What Is Your Personal Category? Position Yourself Or Be Positioned - Discussion With Christopher Lochhead, Author Of Play Bigger

Christopher Lochhead is the co-author of "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets". Marc Benioff, founder and CEO of says “Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from Play Bigger.”

Christopher is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point” and The Economist calls him "off-putting to some”.

In this episode, Chris talks about the concept of "Category Design", and how individuals can apply it to their careers.


Check out the podcast below to listen to the complete discussion! 


If you have any questions for Christopher or for us, you can email us at or tweet at us @led_curator or like us on Facebook at

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